Yara has a long history in India and has supplied fertilizers as well as raw materials to the Indian market for more than two decades. Over these period YARA now launches its exclusive sales outlet across every part of India and will continue to be a positive force for a profitable green shift combining prosperity with purpose. Here is the case study of how we made a successful advertising campaign for Yara and attract the audience.
How PRISM advertise the strategies and Campaign for YARA:
After curfew, the Agri Intex 2022 Edition has attained milestone success. Footfalls were high. Exhibitors’ choice of exploring their products under a roof after 3 years in Tamilnadu has happened. PRISM as an advertising firm has fairly recommended YARA to participate in the event since we are in a long-time association with the company. Plans after Plans, we finalized the booking and stall designs in the very last hours before the event start. Execution during this time was done in a very short time but with a grand presentation. Yara received an enormous response and bagged the top sales orders.
Understanding The Market & Audience:
On the note of increasing the sales after the event have been planned with many outdoor programs. Market was unpredictable at times and hence the plan of reaching every farmer and the cluster in district wide has initiated with a target of 15000 counts by Yara. Mobile Van Hoarding was the key outdoor program to perform in the rural markets that we strongly recommended. And Yara rightly accepted the advertising program to execute 90 days campaign across Tamil Nadu.
As this is the season for soil preparation, the market demands agricultural products and supplies in a very high volume. The van road show has entered the regions where the products of Yara Fertilizer sales want to be. The van campaign performed timelessly, and we have covered entire parts of rural and village area what we planned. With this van campaign advertising, we came to understand the essence of farmer requirements and their expectation about the fertilization products like Yara.
Apart from that we have also totally met 20000 farmers and made them aware about the Yara’s brand and their products as well. Despite of market volatility Yara bags the order again with the help of existing and new dealers and distributors
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