What is Branding?
A brand is a name, term, sign, symbol, design, or some combination of these elements, intended to identify the goods and services of a one seller or group of sellers and to differentiate them from those competitors. Branding is the essential part of people’s perception of a customer service, company’s logo, website, social media presence, reputation, fondness, and reassurance which all makes your company or business as a “BRAND”. A good brand doesn’t need heavy amount to be spent, but it does require a lot of creativity and research to move forward.
To say in simple words, “BRANDING is EVERYTHING”.
Everyone has different styles when it comes to their own brand. It is very crucial that one must be aware of brand experience and have to create a brand in well versed strategic plan. Many small organisations and start-ups aren’t aware about their brand in this broad sense which can impact their business.
Here are some factors that one need to consider when building a strong brand:
- Brand design
- Presence in social media
- Work culture and environment
- Pricing and product quality
- Marketing and Website
- Slogans and Tagline
- After-sale / customer service
Other than these, there are some other factors which one needs to take into consider when creating as a brand. To stand out from the crowd, other than your products and services, you need to create a good brand for your business. When branding is done properly it can advance your business further more than ever possible.
Let us see how brands helped to discover, learn & grow to get attention, and build trust buy attracting customers.
5 Benefits of Branding
1. BRANDING AND ITS RECOGNITION:
The main ideology of brand is Logo, Themes, colour, etc., where people can remember and recognise our business with exact information as they see. The heart of the successful brand is a great product or service, backed by careful planning, a great deal of long-term commitment and creatively designed and executed marketing.
“A strong brand commands intense consumer loyalty”
2. BRANDING CREATES TRUST:
Your branding needs to attract customers who keep on using your business, not simply one who know about it but came back with the trust for your products and services. With a good branding, you can give your brand more trust, in which your customers can relate to. If you had a business and you have to choose between clear, professional looking branding and business that have not made any effort till now, you probably know which one to trust. So, without branding, you can’t have a show for your business. Customers are very responsive to businesses with high-quality products and great branding. In long-term, this will boost customer’s Trust & Loyalty.
3. BRANDING IMPROVES ADVERTISING:
Your business won’t be able to fly high without advertising. Suppose you are to advertise your business; you need a solid branding, so that the end user can relate what you are going to advertise. Your brand makes unique place while advertising. They tend to remember your brand while advertising. Hence branding and advertising goes hand in hand for a business. When everything is brought together, branding in advertising will help your business become more recognisable.
4. BRANDING STEPS APART FORM COMPETITON:
Building a strong brand requires a keen understanding of the competitors, and competition grows more intense every year. New competition is coming from all direction – from global competitors eager to grow sales in new markets, from online competitors seeking cost-efficient ways to expand distribution; from private-label and store brands designed to provide low price alternatives; from brand extensions from strong mega brands leveraging their strength to move into new categories. One good way to start to deal with the competition is through creatively designed and well executed marketing programs.
If you are starting a business, then you should be aware of your competitors, because if you have so many competitors then you are start growing in your market. Sometimes it might get tough to be ahead of them, but when you had a personalised and unique branding for your business, then it will be easy for you to attract the customers who are right for you. So, branding makes sense in this aspect too.
5. BRANDING MAKES YOUR BUSINESS VALUE STRONG:
More than any other thing in your business, branding is the only asset which gives more value to your organization. People find it simple to relate with your company’s ideals and goals if your brand has a personality. People are more inclined to desire to work with you when they can identify with your company’s ideals. So, it makes your business and your core value strong. The value of the business has become much important when it comes to customers purchasing decisions. So, to create a strong value there, branding plays a major role. A strong branding not only seeks the attention in the market but also helps to grow your business and increase sales.
THE NEXT STEP FOR SUCCESS:
We discussed earlier; branding is about everything. As you can see, branding has much more benefits than just improving the appearance of your company. A heart of a successful brand is a great product or service, backed by careful planning, a great deal of long-term commitment, and creatively designed and executed marketing. Also, a strong branding is a command that gives intense customer loyalty. To conclude, no company can win if its product and services resemble every other product and offering. But you need a plan to be part of the strategic brand management process, each offering must represent a compelling, distinctive but idea in the mind of the target market.
If you need any assistance or consultation with your brand, from creating the brand strategy form initial stage to identify the visual elements, contact with us : www.prismadverto.com/contact_us
For a free consultation, we would like to help you identify and share your story!
Have a look at our work, we at PRISM ADVERTO bring out the branding at ease : www.linkedin.com/feed/update/urn:li:activity:6977614819164131328