WHAT IS OUTDOOR ADVERTISING?
Outdoor advertising is a method to communicate the messages to the larger audience, or public. They used to show or display their advertisements in highway, transit posters, etc. Outdoor advertising is very important as they hold the ads that are very huge and visible to each and everyone. The delivery of the message should be clear and concise, which is a crucial component of outdoor advertising. Although photos are allowed, they must not be utilised excessively. All information should be displayed to the audience in a way that will influence their decision to purchase the service or product.
TYPES OF OUTDOOR ADVERTISING:
In the popularity of digital marketing most of the people like almost 71% of the people who pays attention to the Outdoor Advertisement. Just continue here to read about the different types of outdoor advertising.
1. BILLBOARDS OR HOARDINGS:
Billboards advertising is also known as Hoarding advertising which many people are aware of this method as it is the process of largest – print scale advertising that are visible in several areas of the popular and busiest places where people are seen in crowds. These are the post that contains advertising for the goods or services. They most probably advertise to market a business, brand, product, service, or campaign. Hoardings are frequently erected in busy places like highways and urban areas to get more reach and view. The recent survey also shows that more than 70% of the consumers get to notice the message that is on billboard. So, it is clearly understood that it is an effective way to reach the specific audience from this outdoor advertising
2. TRANSIT ADVERTISING:
Transit advertising placement are commonly seen on the sides of the buses or on different forms of the transportation which are used by public. This can be fixed on the sides of Busses, Auto, Trains, subway railcars, and taxis. This type of advertising can be done outside & inside the Bus, Auto, Train etc.., Their main aim is to make the consumers and commuters who not only use public transportation which have been advertised, but also peoples who pass alongside it. Transit advertisements provide your campaigns significant visibility when they are moving from location to location and are placed where customers are unlikely to ignore them, like they would a television or radio ad. This kind of Transit advertising will have a great impact on the visitors who view the campaign because they are closer to the customers and viewed with greater attention.
3. POINT OF SALE DISPLAYS:
The Point of Sale (POS) display advertising is also another example out of home advertising. It is common that we can see this POS ads in most of the shopping grocery stores, in restaurants, and in department stores. It involves all forms of advertising that are directed to a consumer at a POS in a retail store to grab the attention of the buying consumer and making them to purchase. POS kind of advertisement makes the consumers to take a snap decision at a time of sale during purchase. As a result, point of sale displays are often seen as being very effective for several businesses, particularly those that rely on selling goods through retail marketing channels.
4. WALL ADVERTISING:
Wall advertising is the unique form of outdoor advertising, which offers the great possibility to advertise in highly populated areas and in places where more advertising may not be available through conventional forms. We can mostly see those walls on the places like sides of building, parking garages, construction site, etc. In order to offer other kind of advertising strategy, wall advertising is the best idea and it is also a part of the urban beautification, and it can easily see by large audience as an outdoor activity and thus making a positive impact to your brand and also to the campaign. The main positive side of this kind of advertisements is unusual shape and size. Comparing to the standard sized hoardings, these types set your campaign to top level by standing out the crowd from the competitors which also makes your brand one step advance for the quick targeted audience.
5. STREET FURNITURE ADVERTISING:
Whenever you see the advertisement that are attached to transit shelters, newsstands, bus stands, bikes, scooters, park benches, telephone kiosks etc, this form of outdoor advertising is known as Street furniture advertising. It is a great form of advertising and also build the awareness in high foot traffic. Advertising on street furniture is successful in reaching consumers because it is displayed frequently, cheap, and specifically for the target market. This particular outdoor advertising strategy targets travellers, walkers, and drivers.
WHICH TYPE OUTDOOR ADVERTISING SUITS FOR YOUR BUSINESS?
To conclude, the benefits of these 5 types of outdoor advertising that are listed above, and you must know the new option for outdoor advertising by finding the right channel which is right for your brand. Making the right choices means, regarding multimedia style, locality, and reach etc., these are the certain only if you rely on their accumulated data and research on your own. We normally spend most of our time outdoors, so it is easy to see how and why outdoor advertising is effective in reaching more people effectively by making the switch to outdoor advertising with your products and services.
If you are struggling or trying to find out how to make most of the marketing in outdoors and particular campaign, then do not worry, we can take care for your needs. Just reach out to PRISM ADVERTO to get a free consultant for budget planning, methods of advertising, and also for your business advertisements.
For support feel free to call : 99409 35353
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