INTRODUCTION TO EXHIBITION AND TRADE SHOW

A trade show or a Trade Fair is an industry-specific event that is used to promote the businesses where the businesses take up the opportunity to represent their business for the promotion. A Business may promote the product or services to other businesses like B2B or to the people B2C. Both will get benefit at some point

Now, these businesses set up either custom-made trade show displays or Stall to promote their brand and products/services.

Companies come to these trade shows for specific goals like generating leads for their business or interacting with prospective customers and growing their business.

A trade fair is an exhibition organized so that companies in a specific industry can showcase their latest products and services, study rivals’ activities, and examine recent market trends and opportunities. Most trade will always show a vision to facilitate a direct relationship between the manufacturers and distribution channel members but some are aimed at the end-user.

In Our Place-Exhibition in Coimbatore-CODISSIA

 Codissia Trade Fair Complex is one of the largest modern exhibitions venues in India. Sprawling over an area of more than 150000 square meters, the complex is ideal for events, exhibitions, and gatherings. The facilities of the venue are getting upgraded frequent bases and the employees are very efficient to cater the need of both the organizers and the visitors. The facilities include Hall entry for vehicles, service trenches, sufficient power supply, an international standard food court, heavy-duty flooring, immaculate rooms, and large paved along with beautiful landscape for the visitors to relax.

 Business expo like Build Intec, Agri tech, electro tec, food industries, shopping festival, book expo, and so many will be held in codissia for 2 working days or up to 7 days. Be it a family gatherings,functions or get-together, or corporate meetings and  business events, national and international trade fairs or conferences, symposiums, exhibitions, and product launches of the latest version to the market.

 BENEFITS OF TRADE SHOW

In some businesses, they offer free samples, Demo, visiting cards, brochures, gifts to clients with their logo and company name for their promotional activities for the next capital year for the branding

They will collect the customer’s feedback and contact information or email

In the stall, they may have a demo product to show casting the product to represent the new launch and new design to all

Most of the companies are launched and display the product with more varieties and more benefits

Introduce new launch related to  products or services to your targeted market, but do not forget to explain why its created and your offerings and why it is innovative and unique

DIRECT MEETING OF PEOPLE FORUM

Trade Show is a place that connects buyers and sellers directly, the exhibition plays an incredible job in trade.

 You can visit customers at the exhibition. The exhibition accumulates all buyers and sellers, which further develops proficiency and diminishes costs.

 The exhibition can also tap an undefined number of promising customers.

It is a great opportunity for exhibitors to show casting their products and services.

 Through the exhibition, you can also investigate the needs of the people and the potential of the local market.

Moreover, it helps to develop your company brand and build a good will

TRADE SHOW FOR SMALL BUSINESS INTO LARGE SCALE DEVELOPMENT

They provide an excellent opportunity to assess opinions from clients and decide market potential, leads research and evaluate the competition, , develop commercial structures by identifying new agents and distributors, and initiating joint ventures and project partnerships

In our digital world STILL Trade shows give you plenty of face time with both the movers and shakers of your industry and also with interested, motivated, and eager-to-purchase potential prospects and clients, too

Small businesses should also take advantage of trade show events to the next level of competition, learning from the most successful companies in an industry or niche to discover what they themselves can team into their products, services, and branding & marketing channels.

Trade shows demand months of preparation. Stalls are designed and built weeks in advance or two days before. Sales pitches and presentations are refined to the most expensive level and delivered by the best salespeople. It’s a better opportunity for small businesses to expand their network, find new customers, learn more about their industry and their competition, and gain credibility and influence all at the same time and meet the new business people.

Conclusion

Exhibition and trade fairs can be extraordinary rewarding forms of marketing when done correctly. Some many benefits of attending exhibitions and trade fairs everywhere around the world

Meet, connect, and convert the business relationship into healthy Sales

Examine your competitors – A visit to a trade show in your own business is a good method to learn about your competitors.

Increase brand reach and exposure to the market

Networking – trade shows offer a unique opportunity for people with similar interests to meet up in person.

These are one of the most effective ways to promote your brand  to reach

You can well organize your business as well as marketing strategies by knowing what works good and what does not.